Rhakim Smith
Grad Student at SCAD-Atlanta | M.A. in Advertising - Art Direction
Atlanta, GA | smithrhakim@gmail.com | (757) 660-8548


Master of Arts, Advertising  June 2017
Savannah College of Art & Design | Atlanta, GA
GPA: 3.75
B.F.A., Studio Art  May 2015
Virginia Tech | Blacksburg, VA
Minor in Industrial Design


2013 Virginia Tech Fine Art Scholarship
2015 Solo Art Exhibit – Armory Gallery
2015 Group Art Show – Moss Center for the Arts
2016 Va Tech Alumni Art Exhibit – Holtzman Alumni Center
2016 President’s Art Show – Grove Gallery
2016 VT Black Cultural Center Artist
2017 SCAD Collaborative Learning Center
2017 SCAD Out to Launch Candidate


  • Illustration
  • Craftsmanship
  • Graphic Design
  • Branding
  • Art Direction
  • Design Strategy
  • UX/UI Design
  • Experiential Marketing
  • Adobe Creative Suite



Even at a young age, I knew that I would grow up to ultimately do something creative. I was always pretty talented in the arts and I loved the process of creation. My parents couldn’t draw a stick figure to save their lives, so my pursuit of the arts was always encouraged and nothing short of a “miracle” to them.

During my undergrad studies of art & industrial design at Virginia Tech, I landed a design job at this small, print advertising agency. While there, I learned that I was only scratching the surface of advertising and discovered a new way to share my creativity with the masses. From then on, I began to look at advertising differently and knew that I wanted to become a Creative Director.


That brought me to SCAD-Atlanta and I graduate in June, 2017, with a Masters in Advertising. It is my goal to work as an Art or Creative Director for one of the world’s top creative agencies. I am confident in my abilities and I believe that, not only do I have an extremely unique story to tell but, I can creatively help many others tell their own. The top two employers on my list are Wieden + Kennedy and Google, but I would also love to work for Coca-Cola, National Geographic, Nike, and some others.


Using my artistic and strategic abilities to carry out a cohesive brand aesthetic throughout a campaign.


Developing brand identities and materials. Including anything from logos, to business cards & stationaries, to product design, to brand merchandise and guidelines


I have a very diverse work experience background in the creative industry. Working in fields such as: print production, graphic design, UX/UI design, and art direction.



“The client maybe king but he’s not the art director.”

It is the charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.

  • Creative/Art Direction
  • Design
  • Copywriting
  • Digital Storytelling


The Coca-Cola Company is facing a challenging point in it’s history. Health concerns, a mistrust of big businesses, and change in advertising has led to a decline in the classic soda consumption. The shifting climate has made way for a new campaign to re-imagine what the Coca-Cola brand stands for, emotionally connect with individuals, and change the overall perspective of the iconic brand.

Coca-Cola has always had a powerful message to share with the world. It is the company of happiness and happiness is freedom. The Company now has the opportunity to reach out to the millennial generation and offer them the ability to chose. Coca-Cola can emotionally connect with a younger generation by promoting happiness through individuality.


Holiday Inn Express


No hospitality brands crack the top 100 brands among millennials. Despite the fact that 77% of millennials say experiences are their top spending priority.


Create a unique experience at two 2017 events that separates Holiday Inn Express from the competition and influences brand consideration for millennials.

Comfort + Convenience + Price x Comedy = Magic

Holiday Inn Express’s core values align with millennials but it will be more successful once they develop a voice and attitude for the brand. Ultimate brand loyalty will be achieved once HI Ex creates a relationship with its target and speaks to them with a humorous but realistic, familiar voice.

My team and I developed “activation” ideas to jumpstart the campaign, Dream On, to create a unique experience for millennials and authentic voice for Holiday Inn Express.

  • Suite Seats
  • Dream Kits
  • The Daydream Room
  • Dream Bucket List

Work Experience

Henry + Co. – Internship

  • Design consultant of print finishing practices (emboss, deboss, letterpress, offset, foil stamping, etc)
  • Production of business cards, brand guideline booklets, wedding invitations, and major event marketing materials.
  • Shipping and handling of final deliverables to clients
  • Operated and attended of Kluge printing presses

Mercedes-Benz USA – Internship

Mercedes-Benz USA has recently decided to move their headquarters and campus from New Jersey to Atlanta, GA. They partnered with SCAD and I was part of the team assigned with the task of designing a courtyard space on the campus.

  • Art Director of pitch deck, presentation, and deliverables.
  • Pitch deck design team manager
  • Photography team manager

Scientific Games International – Internship

Graphic Designer & Concept Artist

  • Creative department in the Instant Gaming division of SGI Lottery
  • Graphic designer of scratch-off and other “instant-win” lottery games
  • Created many icons to be implemented into the designs of scratch-off lottey games

My Photos